How to get potential clients without spending money on marketing??

IS IT POSSIBLE TO GET CLIENT WITHOUT ANY INVESTMENT IN MARKETING??

            I always think is it possible to make money from website or from social media without spending nothing???

There are lots of way by which traffic coming to your website.mainly 1.paid which include (PPC/Google adword )

and other are organic which is SEO(search engine optimization).

     

Now there are some simple tactic by which you can advertise your own product.

1. Communicate

You just need to communicate with all friends, family colleague .explain them what you are doing,offering, so that they can share your information with their friends, colleague and lot many connected people by social media by various network.

2. Get Local.

Use a local listing to show you are exist locally.

There are lot many people who searches for your product on local search engine and portals.

You just need to create a local listing of your product.

3. Encourage your visitor

 Encourage your visitor to share their experience,likes on social media so that they can create a referral. Reward them give a discounts,coupons and they will  become your ambassador.

4. Be social.

You need to become very social and very helpful. If you can help someone in free that will best.it will bring more referral to you.

I will share one of the best Infographioc

which will provide you a brief idea about this process.
which is Courtesy of quicksprout team.

Courtesy of: Quick Sprout

How Google Or Search engine Works??

Have you ever think or imagine how google works??

Google Is become part of our life.It is impossible to get a relevant information when we search our query in web, without google.When we need some information we entered key phrases which is called as a KEYWORD in Google,and Google provide most relevant result on the top. BUT HOW IS IT WORK???

Larry Page and Sergey Brin, Two students in Stanford University's Ph.D. program,Started project and goal of that project was to make an search engine which gave each and every relevant information for every search request.

Google's name is a variation of the word "googol," which is a mathematical term for a one followed by 100 zeros. Page and Brin felt the name helped illustrate Google's monumental mission: Organizing billions of bytes of data found on the Web.[source:How stuff]

           Google uses a special algorithm for search queries.Lets see how its works.

Google created automated program called crawler or spiders.Google uses a algorithm called Pagerank. Google sorts the page by its content.when we type any keyword on google.spider start fetching a webpages and webpage fetching a links.Thousands of webpages are stored in billions of machine.There are more than hundreds of  pages and thousands of possible result..

Then how google find relevant result???

               Spiders find how many times that keyword appear in the pages ex.in URL,Title,Description ,Body.How many quality links are there.How many people are talking about that link .that's call Pagerank. Higher Pagerank is topmost result.

 Google offers many interesting feature in next section we will  see some of them.

Why Digital? Is it Important for small Business???

Why Digital??

In my last post we understand what is need of digital media.Now,It is also important to to understand Its aspect media and various part.Did you think digital media is important for the small businesses??

It is Trend that all people are converting from analog to digital.

Most of the people are spending their lots of time to various form of digital media like Mobile,Laptop,Desktop.

Lets Have a look on its different part.

1.Website Designing and Its SEO.(Search Engine Organization)

2.Search engine marketing.(Pay per click)

3.Social Media Marketing(Facebook,LinkedIn,Youtube,Pinterest)
4.Email Marketing.

5.Content Marketing.

As we all know that,Every Organization is having its own individual marketing budget out of that big companies like Automobile TATA,Hyundai etc.invest more budget in digital marketing as per customer or target audience need.

But still Small Business are engaged into traditional marketing  activities,but digital marketing is more cost effective and Target oriented as compare to traditional media then why small businesses are worried to invest in Digital media??

Digital marketing provides various way to cross-selling their products. which is need of small organizations.

Digital Marketing is having power to provide genuine customer which becomes client for small business then this clients convert into brand ambassador.of that small business.Digital Marketing creates its trustworthiness into customers mind which impacts the revenue of small business.So it  is very much important for small business to understand digital marketing trends and growth.

Why Digital Marketing Is So Important

Why Digital Marketing Is So Important

Very Soon The worlds is becoming Digital.Now a days most of people read daily newspaper on their tablets and mobile.Everyone wants to access any type of information at any time and anywhere. We can generate business at any time by understanding Importance of digital marketing.we can show our product when client exactly in need of them.
We cant show our presence,Infrastructure,Positive feedback,Clientele to our targeted clients,By using traditional media.Digital media is the way where we can acquire new clients and encourage them to perform different action.
Digital media is affordable too.we can track our result our targeted area,reach,competitor actions,as well as relevancy of response.